About The Client

As developers, owners, and operators, the Shashi Group team brings a unique perspective to hospitality development and management projects.  Our philosophy is straightforward: create dynamic and high-quality select-service properties in thriving business hubs.

To address the needs of their customers, Shashi’s hotel and restaurant projects focus on the incorporation of innovative designs, expertly balanced indoor/outdoor space, and strong brand recognition.  To exceed the expectations of their investors, these projects begin with an expertly crafted plan, proceed according to budget and timeline commitments, and culminate with the launch of a successful property that promises attractive returns.

In every interaction, they remain true to their core values: purpose, passion, excellence, trust, and innovation.

ClientShashi Group LLC
SkillsBranding, Graphic Design, Web
Setting The Standards

Brand Guidelines

Brand Guidelines serve as a foundation in which your entire brand is built upon. The brand guidelines establish how your organization will be seen, not only by your customers, but by your employees, partners and potential investors. 

Corportate Identity

The owners of named Shashi Group LLC after their mother. They wanted to further honor their mother by integrating the meaning of the word Shashi, Moon, into the company logo. 

This proved to be a fairly difficult task, as the logo mark had to readable as a moon, but still needed to have some style, while maintaining adherence to their brand language. 

We designed a logo and custom font that reflects a hospitality company with roots in technology while remaining simple and easy to read.