Case Study – Technijian

Technijian

Technijian was founded in November of 2000 by Ravi Jain with the goal of providing technology support for small to midsize companies.  As the company grew in size, it also expanded its services to address the growing needs of its loyal client base.

 

From its humble beginnings as a one-man-IT-shop, Technijian now employs teams of support staff and engineers in domestic and international offices.  Technijian’s US-based office provides the primary line of communication for customers, ensuring each customer enjoys the personalized service for which Technijian has become known.  The India-based offices allow Technijian to offer cutting-edge services and technologies at a lower cost to the client.  This blended model has proven to be incredibly successful in both client satisfaction and the creation of competitive service plans.

 

In 2016, Technijian enjoyed a record-breaking year by providing services to over 150+ companies and grossing more than $26 million in revenue.

 

Project Information

Technijian came to us needing a complete brand overhaul. Technijian had invested a lot of money with another marketing firm the previous year, and as they put it, “The only thing we got out of it was a logo”. This is, unfortunately, a story we hear all too often. 

We started by establishing the brand strategy. Identifying Technijian’s ideal customers and developing around the corporate identity around the new logo and other customer facing assets. Once we were able to form a consistent brand message we started creating content that reflected the learning established brand language. 

 

Logo Design

We have created several logos for Technijian. Since each of Technijian’s offerings is endorsed by the master brand, we have to always be careful to pay homage to the Technijian brand, regardless of how dissimilar each service or product may be. 

Explainer Video

Technijian wanted to promote their MyAudit offering on social media, and when you are talking about social media, video is king. Videos get markedly more hits and click-throughs that text alone. Short explainer videos, like this one, are a great way to grab your audience’s attention.